A Global Perspective
Companies from around the globe will debut a plethora of must-see products in The International Pavilion, reports Anne Ferrante, senior vice president of member relations and business development for the American Pet Products Association (APPA).
What is The International Pavilion and why was it created?
Anne Ferrante: The International Pavilion was created to encourage the expansion of international trade opportunities at Global Pet Expo. Since first established in 2010, it truly has become the hottest meeting place for key trading partners from around the world and has proven to be an effective venue for the cultivation of global business. Among other means of support, The International Pavilion positions exhibitors for success by providing PR and marketing opportunities, U.S. market access data, educational seminars and a Retail Market Tour, which highlights American merchandising strategies in practice.
Each of the 43 exhibitors has been qualified as an established company already trading in the pet products industry, ready for quality business transactions at Global Pet Expo. These companies are capable of navigating compliance issues and logistics, and can support every stage of the distribution channel to supply product in a timely fashion, comparable to local marketers.
Why is it important that buyers visit this section and the exhibiting companies at The International Pavilion?
Ferrante: The Pavilion exhibitors realize the importance of debuting their new products on the international scene at Global Pet Expo, so buyers will see many products that are entirely new to the North American market. Attendees will find a wide range of established brands, and unique products that are distinguished by their fresh ideas and international flair.
What will buyers get out of spending some time browsing The International Pavilion?
Ferrante: The popularity of The International Pavilion, with both exhibitors and buyers, is increasing each year. We have a record number of companies and countries exhibiting with us in 2015. Many returning exhibitors are joining us from Australia, Britain, Belgium and China in particular, and buyers will appreciate their established brands and business practices.
Moderna Products (Belgium, booth 4266) manufactures a complete range of innovative and stylish plastic accessories for pets, with distribution to more than 68 countries. Magnet & Steel Ltd. (Britain, booth 4281) features true innovation in waste management with an all in-one refillable poop-bag dispenser with built-in hand sanitizer.
CarPET-Pet Hair Remover (Britain, booth 4467) offers a product to remove pet hair and fluff, while Spike’s World Ltd. (Britain, booth 4469) offers premium products for backyard chickens, including a new design in 2015 for the Chicken Treater, which dispenses treats when pecked. Sunner World Trading Co., Ltd. (China, booth 4384) features pet waste bags and training pads, and Rufus & Coco Pty Ltd. (Australia, booth 4370) offers products for hamsters to horses, including vitamins, grooming and cleaning products, accessories and litter.
Are there any new companies or countries that are going to be participating for the first time?
Ferrante: We are pleased about the addition of six countries new to The Pavilion, including Austria, Denmark, Israel, Malaysia, New Zealand and Norway. Be on the lookout for our new exhibitors ,including hand-made accessories from Ted Barker (Britain, booth 4471) featuring classic English designs with an urban twist. Their products for dogs and cats are sold on London’s famous Portobello Road and in luxury pet boutiques throughout the U.K.
G-Paws Ltd. (Britain, booth 4473) develops leading edge hardware and software to track and locate pets, and features the largest geo-referenced pet social network in the world; and Tre Ponti (Italy, booth 4478) designs and manufactures with a craftsman’s care a variety of comfortable, unique and stylish pet harnesses.
Qingdao Hongbo Import and Export Co.,Ltd. (China, booth 4293) features dried sweet potato pellets and flour in grain-free formulas for sensitive dogs and cats, while Furacao Pet Ind. Ltda. (Brazil, booth 4378) offers plastic pet houses, rubber toys, accessories and containers for pet feed.
How has the section evolved, and what is driving its growth?
Ferrante: The 2015 International Pavilion has grown to 60 booths comprising 43 companies representing 16 countries. The Pavilion features both new and established products from Australia, Austria, Belgium, Brazil, Britain, Canada, China, Denmark, France, India, Israel, Italy, Malaysia, New Zealand, Norway and Spain.
The rapid and significant growth of The International Pavilion parallels the growing international interest in the U.S. pet products market. We are seeing a growing international APPA membership. Many international exhibitors are entering the U.S. market via The International Pavilion and are returning to Global Pet Expo year after year, solidifying their position in the U.S. market. These companies are astute to the trends and demands of the U.S. market, and are addressing them by providing quality, innovative designs. Broadening their offerings beyond basic market access, many of these companies offer U.S. customers multiple lines, including very desirable eco-friendly and luxury products. These are savvy companies with solid business strategies meeting the U.S. demand for innovative products and competitive pricing.
The International Pavilion will be launched officially with a ribbon-cutting ceremony held in the 4400 aisle today at 11:00 a.m. It will be accompanied by a media and buyer tour. Staff will be on hand to help buyers locate specific companies and product categories, or buyers may opt to shop The Pavilion on their own. An International Pavilion directory will also be available to assist buyers in navigating the many booths and products in The Pavilion.