APPA's Professional Women's Network
The American Pet Product Association's (APPA) Professional Women's Network (PWN) continues to keep members informed and connected, reports Marian T. Thielsen, APPA's associate vice president of sales and marketing.
For those who are wondering, what is American Pet Product Association’s Professional Women’s Network (PWN), and why was it established back in 2009?
Marian Thielsen: The mission of the APPA Professional Women’s Network is to attract and engage women in all aspects of the pet industry. Our purpose is to provide a forum for the exchange of ideas, and to promote social and career development activities that can help you achieve greater success.
Several women in the pet industry were looking for a community to network and connect about their challenges and share their experiences. PWN was established to fill this need.
It is exciting to hear that Kathy Ireland will be making a return visit to speak this year at the Show. Tell us about the event and what attendees can expect.
Thielsen: We’re excited Kathy Ireland is a return guest speaker at our breakfast Friday morning. Attendees can expect an update from Kathy, as she will share her experience and insight on being in the pet industry.
What are the benefits of joining PWN? What does it offer its members?
Thielsen: Some benefits are women can connect with each other through our LinkedIn page. We also have articles in our quarterly e-newsletter that can provide women with sound advice, both professionally and personally.
Do you have any updates to share about what PWN has been up to in the past year, and what plans it has for the near future?
Thielsen: The group sponsored a project this year to create hygiene kits for a women’s shelter here in Orlando called The Harbor House. With the help of Clean the World organization, they supplied the items for volunteers to assemble.
Future plans include the committee offering webinars on how to grow your business, sales tips and other events going on in the pet industry.