Paws PR Names Senior Director of Digital Strategy
Paws PR—a communications firm specializing in business development and strategic communications for pet product companies and animal protection groups—named Jenni Brand as its senior director of digital strategy.
Brand will lead online and digital strategy for Paws PR. “It used to be an organization simply needed a well-placed story on TV or in a major newspaper to raise awareness of their brand or mission,” said Paws PR president and founder Patricia Jones. “That’s no longer the case as savvy organizations recognize that an integrated communications strategy with an emphasis on digital strategy is necessary to achieve success. Jenni’s background and passion for pets made her the perfect fit for our clients.”
Since 2009, Brand has been instrumental in leveraging current digital technologies to meet business objectives at Bastille Marketing. She also worked 12-plus years as a traditional marketer and made the leap to new media/digital strategist and brand leader in 2005 when she joined New Media Strategies (NMS), the online PR and word-of-mouth marketing agency credited with pioneering the new media agency space.