Wise Men Go East
Pet Fair Asia could be the key to unlocking the potential that Asian markets hold for North American pet product companies that are looking to expand their reach on a global level.
Despite economic crisis, the pet industry is going pretty well almost everywhere in the world. However, Asia—and China, in particular—should definitely catch North American pet product companies’ attention these days. Bilateral agreements between China and its commercial partners (for example, Canada), as well as free-trade agreements with nations such as Australia and South Korea are boosting the pet sector in the entire Asia-Pacific region.
The development of the Shanghai Free Trade Zone, coupled with the exponential growth of a tradeshow like Pet Fair Asia—which will be held Aug. 27-30 at the Shanghai World Expo Exhibition & Convention Center—provide great opportunities for North American brands to develop their business in new territories. Being visible in China today gives companies access to a dozen of other important markets, such as Japan, South Korea, Taiwan and several promising destinations within the ASEAN (Association of Southeast Asian Nations) area.
The fantastic health of the Chinese domestic market is changing the rules of international business, and most pet products companies in China are now considering their own market as a priority. Local products are getting better, and export prices are getting higher. However, consumers continue to prefer premium, imported brands. For instance, a recent study by Euromonitor International indicates that sales in mainland China for premium dog food will keep growing by 13 percent a year for at least the next five years. The success of premium food, accessories, cosmetics and customization confirms the underlying trend of pet humanization in Asia.
There has never been a better time and place for a company to grow its business while relying on values such as innovation, quality and animal respect. Over the past 18 years, Pet Fair Asia has developed a very strong local and regional network, positioning the show as the central platform to do business in Asia-Pacific. For three years in a row, not a single company joining Pet Fair Asia decided to try their luck with another tradeshow in China. The level of service, quality attendees, attention to international patents and organizer reactivity are just a few of many reasons why established brands, as well as companies starting to develop their business in Asia, trust this event.
In 2015, Pet Fair Asia will grow more than 20 percent in size, with over 700 exhibitors and 19,000 professional visitors expected to attend. A new dedicated space for aquaria products and live fish will be organized with local and international partners, along with incredible on-site activities and competitions curated by world-renowned aquarists.
Specific sections like the pet food and pet treat suppliers’ row, as well as the veterinary area, will return bigger than ever. Four conferences will take place during the show—Petfood Forum China, Pet Hospital Management Meeting, International Pet Industry Summit and the Shanghai Veterinary Conference—all dedicated to a better understanding and anticipation of market trends.
In a world where leading pet tradeshows across the globe have become great backyards for networking, there is something more happening in Shanghai in August. If you like Global Pet Expo, you will love Pet Fair Asia.
Yannick Verry is the international sales and marketing manager for Pet Fair Asia.