Health Food for Pets

Jeff Valdez, customer care manager for Pets Global, discusses the company’s popular Zignature and Fussie Cat food brands, as well as its new high-protein Essence diets.




Jeff Valdez, customer care manager for Pets Global, discusses the company’s popular Zignature and Fussie Cat food brands, as well as its new high-protein Essence diets.

Tell us about Pets Global. When was the company founded? What makes its Zignature and Fussie Cat brands stand out in a crowded marketplace?

Pets Global was founded in 2010. Zignature is designed for dogs from puppies to adults to senior canines. Not only that, but Zignature also caters to dogs from small to large, and all breeds in between. Our formulas are rotatable, so your furry friend can be on Zignature its whole life—all of our formulas offer the same limited ingredients, with the protein being the only difference.


Fussie Cat is a meat-first premium cat food tailored to exacting tastes based on regular feline feedback. That means you can be assured each recipe is as delicious as it is nutritious.



Pets Global’s motto or tag line is, “We’re not a pet food company. We’re a pet health company.” What does this mean to you and your team?

As pet owners, we understand the mutual bond that exists between people and their animal companions. It’s this connection that drives us to research and produce the highest-quality, physiologically tuned recipes for total pet nutrition.


What are some of the newest and/or most popular products from Pets Global? What are some of the key features of these products?

The newest products in our Zignature Line are the Goat and Guinea Fowl formulas. With goat being 50 percent lower in fat than beef and 40 percent lower in saturated fat than chicken, our Goat Formula is the healthiest pet food you can feed your pup. If your dog has any pet food allergy, goat is a great start to elimination diets, being a great alternative to beef or chicken.


Guinea fowl is packed with protein, making our Guinea Fowl Formula an extremely high protein dog food. Rich in iron and phosphorous, guinea fowl makes great puppy food for your pooch’s developing muscles (or for your medium-sized dog’s developed muscles).


Is Pets Global introducing any new products at Global Pet Expo? What can you tell us about these introductions?

We are proud to present our new product—Essence. Essence, The Embodiment of Superior Pet Nutrition, is made with the highest quality healthy ingredients, from sustainable animal sources, and loaded with 85 percent animal or fish protein ingredients in our dry foods and 95 percent meat, fish, or poultry protein in our wet can foods. Essence is our personal vision for premium pet food for your dog and cat. Formulated from the very “Essence” of nature, this is the next generation of pet food.



How important are independent pet specialty retailers to Pets Global? How does company support these retailers?

Our independent retailers are what put us on the map. Without their support, we would have not been able to become as successful as we are today, and we are grateful for that! We take our relationships with the many independent retailers very seriously and support them with various programs. Frequent-buyer card programs, conducting demos and training at stores, POS support and various events are just a few things we do to support our many independent retailers. PB


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