Mars Petcare Launches Better Cities for Pets
Last week, Mars Petcare launched its Better Cities for Pets initiative. Through the pilot, more than 80 local businesses in Franklin, Tenn. opened their doors to pets, aiming to see just how the invitation to pets would impact the local community and economy.
Businesses that participated were equipped with toolkits and guides to implement pet-friendly policies.
Mars hopes that other cities around the U.S. will take this model and use it in their own communities. Based on the findings from this experiment, Mars will give “best practices” advice to other cities.
To gauge where other cities stand in terms of pet-friendliness—or openness to pet-friendliness—Mars also conducted a survey of 100 mayors. Mars found that:
- 100 percent of mayors agree pets can have a positive impact on people’s mental and physical health
- 82 percent of mayors agree that providing pet-friendly amenities can have an overall positive economic impact on their community
- 66 percent of mayors don’t have, or aren’t aware of, pet-friendly policies for public spaces such as restaurants and stores
Along with Better Cities for Pets, Mars worked with its state lawmakers to make June 2017 the first annual “Pets Matter Month.” This resolution is meant to recognize how pets make life better and to encourage policy changes in cities that have barriers to pet ownership.
It’s no secret that an increased focus on pet-friendly cities and initiatives is a positive trend for pet retailers. How could you encourage your city to be more pet-friendly?