Matrix Partners Adds to Social Media Team
Matrix Partners welcomed Kelly Zenere as its social media manager.
Zenere focuses on growing the social fan base for clients, developing innovative social and digital marketing campaigns and defining new client key performance indicators.
“By properly using social metrics, analytical numbers and working hand-in-hand with client management teams, we’ll be able to convert social media fans into loyal customers,” said Zenere.
Before Matrix, Zenere served as social media and account manager for The Weinstein Organization. In this role she was a full-stack digital strategist responsible for client acquisition and managing day-to-day operations of the social media department. Her consumer brand experience includes Weight Watchers, Burger King and Chili’s restaurants.
“We are beyond excited to welcome Kelly aboard,” said Rebecca Tomala, vice president, Client & Creative Services at Matrix Partners. “Her previous experience working with consumer goods agencies makes her a perfect addition to our team. I am confident Kelly’s insights will further strengthen our social media initiatives.”