Matrix Partners’ Client Necoichi Awarded at Global Pet Expo
Matrix Partners’ client, Nechoichi, Inc., won the “Best in Show – Cat Category” award at Global Pet Expo 2020.
Matrix created the exhibit that featured the company’s new dining bowls in both the New Products Showcase and at the Nechoichi booth. Award winners were selected by international and domestic buyers who attended the show seeking new and unique pet products.
Necoichi, which means “cats first” in Japanese, unveiled the latest additions to its designer line – the Extra Wide Raised Food Bowl, Limited Edition 5th Anniversary Food & Water Bowls, and Limited Edition Cherry Blossom Food & Water Bowls. All of these items are made from durable, high-fired porcelain and elevated for maximum comfort when drinking or eating. Beyond dining bowls, Necoichi offers an extensive cat-centric line of scratchers, carriers, grooming accessories and collars.
The exhibit, which featured a back-lit image of two photogenic cats and three translucent product platforms internally illuminated by multi-color LEDs, took six weeks to design and construct.
“We appreciate the opportunity to help one of our wonderful clients receive the industry recognition they deserve,” said George Wielgus, senior art director.