Matrix Partners Collaborates with BISSELL
“BISSELL is an established leader in cleaning solutions and floor care, and we are thrilled to have the opportunity to help them earn the same recognition within the pet industry as they introduce their new and innovative BARKBATHQT,” said Rebecca Tomala, vice president of Matrix Partners.
In addition to assisting with the new product launch, Matrix Partners helped support the brand’s recently completed Wash’n Wag’n Road Show. As part of the six-city XCountry Cleaning & Caring Tour, BISSELL visited local shelters and treated as many pups as possible to a bath and grooming session with the new BARKBATHQT. The Matrix team helped with all PR-related aspects of the campaign, including writing and distributing the press release, promoting the tour to local media, and coordinating media interviews.
“We think it’s great that BISSELL is so committed to helping animals in shelters and rescues through the BISSELL Pet Foundation,” Tomala said. “At Matrix, we too are avid supporters of animal rescues, which allowed us to hone in on our involvement and passion to really make this campaign thrive.”