A Positive Impact

The Pet Effect, a new program from the Pet Industry Joint Advisory Council, puts a spotlight on pet organizations' compassion and commitment to animal welfare.





Pets have a profound effect on our lives. It’s our responsibility to have a positive effect on theirs.

The Pet Industry Joint Advisory Council (PIJAC) is proud to announce a new program that highlights what its members do to promote animal welfare and help pets in need. The public, media and legislators aren’t always aware what the industry does to protect the welfare of animals. Our new program, The Pet Effect, promotes charitable, socially responsible companies in the pet industry. In this industry, pets aren’t just a business, they are our passion and at the core of who we are. The Pet Effect highlights those companies that go above and beyond by doing good things for pets in need.

Here’s a sampling of what companies across the nation are doing to help pets in need:

Animart Pet, Inc. rescued and found homes for 378 cats and dogs last year. Their rescue efforts extend to small/exotic animals like hamsters, ferrets, snakes, birds and even fish.

Cat Fanciers’ Association, Inc. (CFA) founded the Winn Feline Foundation to advance veterinary knowledge in all areas of feline health and has awarded more than $4 million in grants for scientific studies.

Central Garden & Pet is the proud supporter of many local and national pet charities and organizations, including Dogs4Diabetics, which trains and provides medical-alert assistance dogs.

Espree Animal Products partners with three local shelters to enhance the adoption process by donating all of the shampoo and conditioning products needed to bathe more than 13,000 animals each year.

Feathered Friends Parrot Adoption Services, Inc. is dedicated to the care and re-homing of all Psittacine species in a 75-mile radius of their location, in Maspeth, N.Y.

flexi USA is the host of the My Furry Valentine Super Adoption Event, which found loving homes for 507 homeless dogs, cats, rabbits, ferrets and rats this year.

Garmon Corp./NaturVet hosts an annual fundraiser for local groups, the Fur Ball Golf Tournament, and sponsors educational field trips for fourth and fifth graders to local humane societies.

Grizzly Pet Products LLC donates products to care for rescued pets that may be lacking proper nutrition. The company also participates in silent auctions to help various rescue groups.

HORN’s animal wellness business unit donates products, pet food and money each year to local shelters. In addition, a shelter is selected every year to receive a day of service donated by the team.

House of Reptiles takes in unwanted reptiles and amphibians whenever space permits. In addition, they make an annual donation to a different reptile rescue/rehabilitation organization throughout the world.

Natural Balance has created a network of programs to aid and empower animal rescue groups, providing in-kind support to animal welfare organizations through donations and consumer programs.

Nestlé Purina Petcare donates more than $13 million in pet food and litter each year to help with the care and adoption of more than 2.2 million pets in animal-welfare organizations nationwide.


Petco and the Petco Foundation support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 350,000 animals every year.


Pet Sitters International founded the Hungry Bowl Pet Food Drive and provides its members with resources to organize local pet food drives to benefit a pet organization of the members’ choice.


PetSmart hosts in-store pet adoptions, helping save the lives of over five million pets. PetSmart Charities, Inc., provides grants and programs benefiting animal-welfare organizations throughout the U.S. and Canada.


Pet Supplies Plus hosts in-store pet adoption events and collects and donates food to agencies year round. In its first “Adopt-a-Pet Weekend,” the company partnered with more than 100 rescue organizations.


SafeMade Pet Products sponsors Peace for Puppies, which helps to support rescues and animal shelters in the Philadelphia, area through education, fundraising events and supply drives.

Sarasota Parrot Conservatory Inc. brightens the lives of pediatric cancer patients and senior citizens with their re-homed parrot outreach programs.


United Pet Group supports shelters and rescues in need across the country and hosts school education programs on pet ownership and marine conservation.


WellPet uses its WellPet Foundation to provide monetary, food and in-kind donations to pet welfare organizations nationwide.

To find out more about what these and other companies are doing to support pets in need, visit pijac.org. Want to participate? Submissions are open to all PIJAC members. Send your 100-word corporate story and logo to Cathy Calliotte at cathy@pijac.org.

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