Social Media Strategies
Each month, Pet Business offers a look at some notable social media posts from pet specialty retailers, as well as our own commentary on what we think makes these posts work. Here are some recent examples:
Triple Point Sunday Today! You Get 3 on 5/4. Stop in today and get three times your points for every purchase. http://t.co/xVKwFkYmC4— Best in Show (@bestinshowsf) May 4, 2014
Why it works: While frequent-shopper programs are popular, smart retailers like Best in Show are doing more than simply sitting back and letting customers slowly collect reward points for their regular purchases. Offering added incentives, such as triple points on purchases made on a particular day, can go a long way in driving traffic into the store and inspiring impulse sales.
May 3, 2014
Why it works: Leaving your store to participate in local off-site events can be a great way to court potential customers. Red Bandanna obviously feels the same way, which is why it took part in a local radio station’s Woofstock: Pet Party in the Park. The retailer promoted its presence at Woofstock to existing customers and informed other attendees with a well-placed hashtag.
April 30, 2014
Why it works: Taking advantage of a special promotion offered by The Honest Kitchen when it updated its product packaging, Bentley’s Corner Barkery shared a link to a manufacturer coupon. Sharing promotions is a great for retailers help to save customers some money without costing their business a dime.