Matrix Partners Shows Passion for Pets Through 2014 Donations
In 2014, Matrix Partners—a brand strategy and communications firm specializing in pet product advertising, publicity and promotions—supported more animal shelters than it ever has before. Team members attended and/or coordinated over 50 rescue fundraising events, adoption days and TV segments to help pets find a new home.
The firm also promoted fundraising efforts through public relations and social media, dedicating over 525 hours to local rescue events. In addition, Matrix donated more than 150 food, toy and treat items, along with over $3,700 to numerous rescues, including Midwest Lab Rescue, Chicago Canine Rescue, Elkhart Humane Society and TLC Animal Shelter.
Matrix also helped get its clients involved and, with their support, offered monetary and product donations, totaling over $447,840 to rescues across the country.