NiteBeams Inks Private Label Deals
NiteBeams—a manufacturer of lighted safety products and accessories—has partnered with several companies to produce private label pet products.
The company has entered into an agreement with Mace Security International, a manufacturer of personal defense products, such as the widely recognized Mace Pepper Spray. Through the agreement, NiteBeams products will be sold through Mace Security’s distribution network under the private label MaceBeams. NiteBeams and Mace have collaborated to develop a leash with a small canister of Mace mounted right next to the leash grip for emergency situations. Whether it is a dog or human attacking, the easy-access Mace canister will offer protection in unforeseen emergencies.
NiteBeams has also partnered with PetGenius to make an exclusive brand of LED pet collars and leashes for the National Rifle Association (NRA). NiteBeams will produce the private labeled collars and leashes, which will be available exclusively to the NRA’s 4 million members.
Finally, the company has entered an agreement with Perrigo Pharmaceuticals to produce private label LED dog collars and leashes, which will be sold through the Perrigo GoodSense brand. In 2012, Perrigo acquired Sergeant’s Pet Care Products.