The Premier Industry Event
What’s in a name? With Global Pet Expo, there’s more to it than you might think.
To say we’re proud of the growth Global Pet Expo has enjoyed over the past 13 years is an understatement. The show has a significant global impact and is the largest annual show of its kind. However, what Global Pet Expo has come to mean to the pet industry is really what puts the exclamation point on its success and what we find to be truly remarkable.
The 2017 show was 24,000 feet larger than the previous year (coming in at 343,700 net square feet), and this growth trend extended across the board to include the number of booths, buyers, exhibitors and media. But larger than that is the exclusivity of Global Pet Expo and why more and more attendees continue to choose this show to debut or seek out the latest innovations in pet products. By being a part of Global Pet Expo, you are among the best of the best. In addition, it is the first industry trade show of the year, which is key in strategically setting a path for success.
But let’s go back to what I believe truly sets it apart.
Global Pet Expo is open to a select group of professionals. In order to attend as an exhibitor, you must be a member of the American Pet Products Association (APPA) or Pet Industry Distributors Association (PIDA). This ensures that buyers are guaranteed to find the highest quality manufacturers and distributors in the industry, and we organize the show floor in such a way that makes it easier to do so.
Speaking of buyers, we take great care in qualifying each and every buyer that attends Global Pet Expo. We want our exhibitors to understand that when a buyer approaches them, they are a proven seller or re-seller of pet products.
Attention to detail in show preparations is another aspect of Global Pet Expo of which we are extremely proud. It’s a place to do business. Whether it’s the overall look of the show floor or amenities such as the Global Pet Expo Trolley, attractive meeting spaces, the Global Pet Expo Academy sessions that are designed to help retailers grow their businesses or special events and networking opportunities, this show delivers.
We are constantly looking for new ways to enhance the experience for all who attend, and that includes growing popular sections of the show floor in order to meet exhibitor and buyer demand. Nowhere was that more evident than in the newly expanded 30,000 square-foot New Products Showcase. More than 1,000 products made their debut in this special section, and we are thrilled that more new products launch at Global Pet Expo than at any other event of its kind.
All of this underscores the theme of the 2017 show as The Show That Means Business. In fact, there was so much business being done that the exhibition floor was still buzzing as late as Friday afternoon, the final day of the show.
This issue of Pet Business will highlight many of this year’s successes, and we are grateful for all of the industry support that has helped Global Pet Expo become what it is today—The Premier Industry Event. It’s a lot to live up to, and we welcome the challenge every year.
Plans are already underway for the 2018 Global Pet Expo. We are reviewing surveys from our attendees, meeting with vendors and challenging our amazing team with making Global Pet Expo even better next year. It’s one thing to be the largest show and another to be THE opportunity not to be missed. For the Global Pet Expo team, we are committed to being both.
Andy Darmohraj is executive vice president and COO of the American Pet Products Association.