Merrick Pet Care Relaunches LID Line



Merrick Pet Care is relaunching its popular lineup of Limited Ingredient Diet dry dog food at Global Pet Expo. All recipes are now grain- and potato-free and designed to be even more palatable. In addition, Merrick’s new and improved LID lineup features only eight key ingredients (plus added vitamins and minerals).


Each small-batch recipe, which is cooked in the USA, starts with a single-source of real, de-boned meat as the first ingredient and is paired with easily digestible carbohydrates like chickpeas, peas, lentils and flaxseed to provide adult dogs with complete and balanced nutrition. The Merrick LID meals contain 26-30 percent protein that is rich in important amino acids, vitamins and minerals and provide leading levels of omega fatty acids and glucosamine and chondroitin among all natural, LID brands.


Crafted using only the most essential ingredients, Merrick keeps things simple for dogs with sensitive stomachs by making its LID meals 100 percent free from potatoes, artificial colors, flavors and preservatives, plus common allergens like grain, gluten, dairy, eggs, corn, wheat and soy. All recipes are also chicken-free, excluding the Real Chicken Recipe.


Varieties include:

  • Real Salmon & Chickpeas Recipe
  • Real Lamb & Chickpeas Recipe
  • Real Duck & Chickpeas Recipe
  • Real Turkey & Chickpeas Recipe
  • Real Chicken Recipe


“The clean ingredient deck of Merrick’s new Limited Ingredient Diet lineup is very simple and transparent, helping pet parents to feel confident in the choice they are making for their furry family member,” said Ryan Wilson, brand manager at Merrick Pet Care. “These recipes have fewer total ingredients compared to any natural, LID product, and the full lineup also beats the #1 grain-free and potato-free LID brand head-to-head in taste tests.”


Merrick’s Limited Ingredient Diet dry food for dogs will be available this summer at Petco and independent pet specialty retailers nationwide in 4-, 12- and 22-lb. bags.


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