Must Love Dogs


Too many times have single dog parents gone on dates with “so-called” dog lovers who end up not being as enthusiastic about dogs as they lead on. Other times, two dog parents start dating, only to find out their pets aren’t compatible with each other. Luckily, there’s an app that makes finding love easier for these dog lovers.



Dig – The Dog Person’s Dating App, is launching today, January 30th, in the New York Metro Area—just in time to find a Valentine’s Day date! Founded by Leigh and Casey Isaacson, Dig was created after the owners had too many failed relationships with “fake dog lovers.” After one guy refused to let Casey’s pup into his apartment, she wanted to be sure the next one would love her dog as much as she does.



Built around a community of dog owners and people looking to get/own a dog with someone in the future, Dig weeds out those singles on dating apps who post pictures with friend’s dogs just to start the conversation. To dog owners, the most important thing in a future partner is being on the same page regarding their pets. And since not all dogs get along, Dig allows singles to search for non dog owners who are down for joining in all pet related activities, or dog owners with a certain size or type of dog.



Additional features of the app include: “dog-friendly locations near you” to help inspire date ideas, tips and tricks for your pets and connections to local dog-friendly businesses (an ever-growing market). Dig is partnering with national and local dog-related businesses looking to promote their services and products, as well as shelters and foster programs seeking pet parents—including Badass Brooklyn Animal Rescue and Best Friends Animal Society.


A special dog-friendly mixer event to commence the official launch of the app will be held in Brooklyn, N.Y. at Industria Warehouse on February 10th from 7-10pm. Dig partners will be able to showcase their products and services to dog lovers in the area. Some of the featured companies include Urban Wag, Lucy & Co., Pet Plate and Fresh Patch – which will offer grooming services and more. There will even be an “Ask the Vet” booth, where Dr. Lisa Lippman will offer free advice to pet parents. A second launch event will be held February 14th at D Pet Hotels in Chelsea.


Any national and local dog businesses interested in becoming members of the Dig Partnership Program should contact Leigh Isaacson, co-founder and CEO of Dig at to discuss opportunities. 

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