Nature’s Logic Welcomes Vice President of Marketing
Nature’s Logic appointed Caroline Golon as vice president, marketing.
Golon is focused on growing Nature’s Logic through consumer campaigns and retailer support. She has consulted for Nature’s Logic since early 2019, and has developed marketing programs and content for pet food, cat litter, toys, grooming products, dog treadmills, pet technology and leading nonprofits. Golon is the founder of High Paw Media, creator of multiple pet sites and co-founder of BlogPaws. She’s also been a frequent contributor to leading pet-focused consumer media.
Golon helps promote the brand’s leadership role in the industry as a voice for sustainability and as a member of the Pet Sustainability Coalition. To further promote retailers’ curbside and home delivery programs, and Nature’s Logic’s mission of environmental sustainability, the brand has added new marketing team members who are industry experts in social media, web development and design, digital design and packaging, and public relations.
Golon joins Nature’s Logic's leadership team and will work alongside Scott Freeman, company founder and chief product development officer; Marilyn Sherwin, vice president of operations; and Skylar Clifton, national sales director. David Yaskulka, CEO; Sherwin; Golon; and the new marketing team worked together at Halo, Purely for Pets.
“We’re funneling the profits from our growth into marketing, and there’s no one more devoted to helping pets through natural nutrition, assisting pet retailers with community success and making a positive impact on the environment than Caroline," said Yaskulka. "I’m thrilled to have Caroline and her team’s expertise advocating for 100 percent natural nutrition for pets, and applying the logic of nature to everything we touch.”