Nestlé Purina Partners with Good Boy Studios


Published:

 

Good Boy Studios (GBS) entered into a strategic partnership with Nestlé Purina PetCare to provide gamification and consumer insights to support Purina’s digital initiatives.

As part of the strategic partnership, Nestlé Purina will deploy GBS’ proprietary Pet Parade marketing and gamification platform to expand the core functionality of its digital properties and use the Pet Parade Online Marketing Platform to drive new user acquisitions and data insights.

“It is very rare to find a partner with expertise in building complex data and technology solutions while at the same time understanding how to craft compelling consumer experiences,” said Aaron Griffin, director of digital operations and delivery at Purina. “Good Boy Studios checks all of those boxes for us. 

 

Edit ModuleShow Tags

Archive »Related Content

Teddy the Dog Apparel Reveals New Face Mask Collection

The company offers apparel and accessories for dog lovers.

Royal Canin and GreaterGood.org Team Up for Flaunt Your Feline Contest

Cat fosters and adopters are invited to share their most creative feline foster adoption profile or adoption story.

Global Pet Expo Earns Spot on 2019 Top Trade Show List

More than 200 trade shows are listed on Trade Show News Network’s 2019 Top Trade Show list.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags