Nestlé Purina PetCare Acquires Lily's Kitchen
Nestlé Purina PetCare acquired natural pet food brand Lily’s Kitchen, a London-based producer of premium wet and dry natural foods for dogs and cats.
Established 12 years ago, Lily’s Kitchen has become an internationally recognized retail brand offering natural recipes for dogs and cats across 6,000 stores in 30 countries. The brand recently expanded into the Middle East and Asia and has a growing presence in France, Spain, Italy, Netherlands, Switzerland and Germany.
Lily’s Kitchen will continue to be run as a stand-alone business from its base in Fitzrovia, London.
"Natural foods represents an exciting and rapidly expanding part of the pet care market, and this move reflects our desire to act on consumer trends and invest in high-growth categories,” said Bernard Meunier, CEO, Nestlé Purina PetCare EMENA. “Lily’s Kitchen is an excellent fit with our existing brand portfolio, and we look forward to supporting their continued growth with Purina’s own world-leading pet care expertise, insight and global resources.”