New Program Aims to Make Pet Ownership More Affordable



​We all want to keep our pets happy and healthy—but that doesn’t always come cheap. In fact, spending in the pet category is expected to surpass $70 billion by 2020, according to the American Pet Products Association.

PetHero, a paid membership program by Time, Inc., is trying to make caring for our furry, scaly and feathered friends a little more affordable. Starting this fall, members will receive 25 percent off all in-house medical services administered by participating veterinarians. 

While the program sounds a lot like insurance at first, PetHero differs in a variety of key ways. For example, unlike many insurance programs, PetHero doesn’t use deductibles, claim forms or co-pays. It also offers discounts on prescriptions, a seasonal box of the latest toys and treats, and a “Lost Pet Concierge.”
“PetHero was created to make it easier, more fun and more affordable for families to keep their pets happy and healthy. Offering a great discount on vet care nationwide, seasonal delivery of the latest toys and treats, an interactive community and more, PetHero will be an invaluable destination for our passionate and engaged group of pet owners, a group that is growing by the day,” said Leslie Dukker Doty, Executive Vice President of Consumer Marketing and Revenue, in a statement.

The program also benefits local organizations and rescues. Proceeds from PetHero’s recent pet party in New York, for instance, went to support animals affected by hurricanes Irma and Maria and awareness campaigns for NY area animal shelters.

Memberships for the PetHero programs start at $20. To learn more about the benefits and fees, visit


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