New Survey Could Have Positive Implications for Pet Industry
Bulldog Marketing & Sales, Inc. reports that its Pet Industry Sales Rep Coronavirus Survey's findings indicate positive signs for the industry.
The survey was conducted over the past week to assess the effects of the crisis on leading industry manufacturer sales reps and to learn about their experiences during the coronavirus crisis. Reps reported that 80 percent of their accounts are staying open and that they can still get appointments – with a caveat. The appointments are mainly virtual (66 percent). Only 22 percent of reps reported that their accounts have suspended appointments for the time being.
The report found that 33 percent of reps believed the crisis has affected their business neutrally and 11 percent felt it affected their business positively. However, many accounts are focused on the staples – food and treats with shoppers stocking up for their ‘shelter in place.’
“I wanted to see what was going on out there on the rep side during the crisis,” said John Cullen, Bulldog’s principal. “The crisis has put a huge strain on all sectors of the economy but with pet stores considered ‘essential businesses’ the doors are remaining open for the time being.”
Some advice for vendors from reps during the crisis includes, “build online demand," “build marketing into cost structure” and “keep pressing on."
See the full report charts by visiting https://www.surveymonkey.com/results/SM-6KXGKWXM7/.