New Video Series Promotes the Value of Retailer-Distributor Relationships
The Pet Industry Distributors Association (PIDA) recently launched a series of videos that promote the valuable relationships that pet retailers can form with the industry’s network of specialty distributors.
Part of PIDA’s Power of D Growth Through Distribution program and available on the program’s website, the three-video series features nine successful independent retailers in different regions of the U.S., who emphasize the important role that distributors’ in-store, logistics and promotional support play in helping pet stores grow and prosper.
“Our distributor members are industry experts who provide insights and advice to guide purchasing and merchandising decisions, offering invaluable support to their retail accounts,” says Celeste Powers, PIDA president. “Distributors provide a direct link between the manufacturer and the retailers, which help the retailers offer unique products and increase their profitability. This relationship benefits the entire supply chain.”
Initially created over a decade ago, the Power of D program was reintroduced in 2017 as a way to help PIDA members effectively communicate the value that wholesaler-distributors bring to the pet product channel. The first phase of the program targeted manufacturers that are new to the pet industry or haven’t worked through distributors before, to help them better understand their value proposition. The program’s website includes four additional videos that focus on the distributor-manufacturer relationship and getting your products to market. All seven videos are also featured on PIDA’s YouTube channel.