The Spot Experience Offers Luxury Apartment Residents Services and Retail
Back in May 2013, Pet Business posted a blog, courtesy of our sister publication Grooming Business, focusing on Taria Avery, owner of Philadelphia-based Avery’s Mobile Pet Spa, and her unique niche among residents of high-rise luxury condominiums in her area. It seems that Avery was on the ground floor of a fast-rising trend.
Here in New York, The Spot Experience—a premier pet care services provider—has partnered with Silverstein Properties to open its first-ever, full-scale onsite pet-services residential amenity located at the Silver Towers luxury apartment buildings. Unlike, Avery’s business, The Spot Experience is not mobile and focuses on a specific and very local customer base—Avery, obviously, takes her services on the road. It also differs from her business in its scope of services and size.
Yet, like Avery, the founder of The Spot Experience, is catering to a still under-tapped segment of the pet-owning population—urban high-risers.
The new, 9,000-square-foot, state-of-the-art facility is located on the lobby level of Silver Towers, and it is designed to offer dog owners the ultimate in convenience. In-facility and in-home services include concierge amenities, retail products and a variety of services, from grooming to dog walking to daycare.
The advent of The Spot Experience is proof positive of several trends. For starters, city dwellers love dogs as much as their suburban and rural counterparts. Avery noted the fact last year when we spoke with her: “We are noting a huge trend in the metropolitan area of people caring for their fur kids,” she says. “They are truly part of the family.”
Another point proven by this model is that convenience sells—or at least, it is expected to. Perhaps it is premature to say the Silver Towers facility will be wildly popular, but at the very least, everyone should be able to agree that many residents with pets are likely to welcome a perfectly situated facility that offers a host of services, as well as retail.
Time will tell if The Spot Experience works as a business model, but it certainly sounds like an idea whose time has come.
Here are a couple of photos from last week’s launch party:
Mitch Marrow, founder and co-CEO, and Jeffrey Ginsberg, co-CEO.
Pups are greeted at the front desk with a smile.
A retail area will make it easy for residents to pick up some necessities before heading up to their apartments.
There is no shortage of space. The facility has designated this large space for its large canine guests.