New Partnership Aims to Put Senior Dogs in Forever Homes



It’s an unfortunate fact that senior pets are often the last to be adopted from shelters. That’s why this November (aka Adopt a Senior Pet Month), Hill’s Pet Nutrition and Animal Planet partnered to launch a web video series about senior pets called “Mission Adoptable.”

The series, created with the help of the SPCA of Texas in Dallas, centers on how older pets are typically overlooked because of their appearance or behavior. Each episode follows the journey of an adoptable senior pet as their lives are changed by great nutrition and care from shelter workers.

"As pets grow older, they require age-appropriate food and care to unlock that ageless spirit," says Joann Fuller, who oversees Hill's Pet Nutrition Food, Shelter & Love program in a statement. "The 'Mission Adoptable' series showcases how pets aged seven and older can fight the effects of aging and find their forever homes, through the combination of compassionate shelter care and the transformative power of nutrition."

Every episode also features the Hill’s Science Diet Youthful Vitality food and shows how giving the specially designed food to senior pets can improve their health. The innovative formula supports older pets’ brain function, vitality, healthy immune and digestive systems, and shiny coats.

Not only does the show have a heartfelt message about senior pets and shelter animals, but it also serves as a prime example of the power of creative partnerships and promotions.

“There is no question that senior pets have a lot of love to give,” Fuller says. “Our mission is to help them age gracefully and truly experience the best years of their life as part of a loving family. We encourage people to watch these ’Mission Adoptable‘ webisodes and be inspired to visit their local shelter to adopt their next furry family member.”

Check out the Mission Adoptable videos here:


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