Nulo Hires Vice President of Marketing
Nulo hired Chris Meiering as its vice president of marketing.
In this role, Meiering will oversee implelemtnation of Nulo’s strategies for event, trade and retail marketing, promotions and merchanding. He will work closely with the Nulo team to leverage strategies and bring new Nulo customers to retailers nationwide.
Meiering brings more than 20 years of experience in the pet industry including his role as director of innovation and director of marketing roles at Zuke’s. He has experience in web development, online marketing, business development, brand development, retail marketing and product innovation. Meiering has a Ph.D in microbiology from the University of Washington.
“Chris has the ability to make a substantial and immediate impact on Nulo, and we are so thrilled to have him join our executive team,” said Michael Landa, founder and CEO of Nulo. “As Nulo continues to grow and innovate, we know his expertise in the pet industry is exactly what we need to increase our brand awareness and marketing tools.”
“I’m so excited to join the Nulo team, and I look forward to growing the brand and expanding into new categories,” said Meiering. “The Nulo brand is poised to lead the pet food industry in nutrition and product development.”