Nulo Pet Food Partners with Ironman


Nulo Pet Food and Ironman have started a multi-year partnership, making Nulo the exclusive pet food partner and sponsor for all U.S. Ironman events through 2016.

“IRONMAN athletes understand the role quality nutrition plays in fueling a healthy, active lifestyle. We believe triathletes seek the same superior qualities in their dog or cat’s nutrition too,” says Michael Landa, CEO  and founder of Nulo Pet Food. “Nulo’s partnership with IRONMAN allows us to educate fellow athletes and pet parents about the benefits of Nulo’s ingredients in an atmosphere that is fun, inspiring, and celebrated by so many pet lovers.”

Nulo Pet Food started when Landa, a former All-American swimmer with a background in professional pet care and education, began to see an escalation in overweight pets and unhealthy lifestyles. A study of 6,000 dog and cat households confirmed the trend. Determined to create a better pet food line, he worked with scientists to develop Nulo’s nutritional platform and grain-free formulas—all with high animal-based proteins, low-carb and low-glycemic ingredients and a patented probiotic.

“The IRONMAN organization is thrilled to partner with such a unique pet food company like Nulo. Their dedication to pet nutrition and promotion of healthy lifestyles breathes a new perspective into supporting our entire IRONMAN community,” said Andrew Messick, CEO of IRONMAN. “We look forward to helping them activate their brand across our many race venues and in inspiring IRONMAN competitors everywhere to take greater care of their extended families.”

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