Nulo To Launch "Know Better" Campaign
Nulo Pet Food will embark on its “Know Better” campaign to help clarify the facts about pet food and the industry for consumers starting Sept. 3.
In response to the company seeing large organizations spreading unscientific conjectures that may scare pet owners - leading them to question the difference between “good” pet food and “bad” pet food - Nulo created “Know Better” to help consumers filter through misinformation.
“The ‘Know Better’ campaign speaks to the core of our company philosophy and it’s why I founded Nulo ten years ago,” said Michael Landa, CEO & Founder. “I wanted the very best for my dog, Max, and I refused to believe that healthier pet food couldn’t be made. I knew better than to follow the common industry practices of taking shortcuts, skimping on meat and adding fillers to our pets’ food.”
The campaign debuts with four separate 30 second T.V. spots featuring athletic ambassadors Michael Phelps, Gus Kenworthy, Dana Vollmer and Jordan Hicks. The athletes will serve as the voices of the campaign.