NutriSource Hosts Event for Children with Cancer
KLN Family Brands, parent company of NutriSource Pet Foods, and Wiley Wallaby Licorice treated kids with cancer and their families to a party in private suites during the New York Yankees—Toronto Blue Jays game at Yankee Stadium on Sept. 21.
Pinky Swear Day with the Yankees, now in its third year, is a collaboration with the Pinky Swear Foundation that provides financial and emotional support to families dealing with childhood cancer. The party was the culmination of a season-long initiative that offered Yankees fans the opportunity to buy tickets to join the party, with all proceeds benefiting Pinky Swear Foundation. The initiative raised over $20,000.
“A child diagnosed with cancer is every parent’s nightmare,” said Charlie Nelson, KLN Family Brands’ president. “A day at the ballpark can be a much needed break from hospitals, tests and treatments for kids and families. Their courage in the midst of one of the most difficult challenges they will ever have to face is deeply inspiring and humbling.”
KLN Family Brands has committed $1 million to the Pinky Swear Foundation. The company also uses its sponsorship with the Yankees to promote the foundation and provides game tickets and batting practice visits throughout the season to kids with cancer and their families.
“We are thankful for the incredible support of our partners at KLN Family Brands and the New York Yankees,” said Erica Campbell, executive director for the Pinky Swear Foundation. “This opportunity to connect our amazing all-star families with our supporters is really special. And the funds raised will allow Pinky Swear to help even more families.”