October 2016

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In this Issue

On the High Wire

Four single-unit pet specialty retailers reveal how they are stepping up to overcome the challenges facing small, independent pet stores in today’s rapidly evolving marketplace.

Will the Real Independents Please Stand Up?

Significant changes in the pet specialty retail landscape have made it difficult to distinguish which businesses qualify for this designation.

The Solution to Staffing

Many pet specialty retailers are having trouble finding good, hard-working and trustworthy people to help work their stores.

Six Essential Communication Skills for Managers

The performance of pet store employees ultimately depends on their leaders’ ability to effectively communicate expectations and goals.

The Big Chill

Despite several recalls in 2015, the frozen pet food category continues to grow at a hot pace.

New Hope for Responsible Breeders

When it comes to combating substandard breeders, the new voluntary breeder certification program introduced by Purdue University is a better alternative to pet sale bans.

Innovating Pet Wellness

Courtney Mack, marketing communications specialist for Innovacyn, Inc., discusses the company’s commitment to bringing FDA-regulated healthcare solutions to market under its popular Vetericyn brand.

Presents of Mind

With a unique selection of gifts for pets and pet lovers and the right marketing strategy, retailers can lay the groundwork for a successful holiday season of sales.

Spot-On Stain and Odor Solutions

Pet parents struggle to provide the most comfortable home for their animals, while also maintaining a clean, enjoyable space for their families and guests.

Buying into Freeze-Dried

Pet specialty retailers have dialed into the benefits freeze-dried products offer pets, owners and their stores.

Cleaning Up with Natural Litter

Natural cat litter is available in many forms and textures, so manufacturers are helping consumers learn more about the options.

Treats for a New Generation of Cat Owners

Cat ownership is booming amongst Millennials—and they are taking the cat treat category in a healthier direction.

Selling Drying Solutions

Offering a comprehensive assortment of both towels and pet dryers is the best way to ensure that pet owners have what they need when it is time to dry off a soaking wet pet.

Product Round-Up: Pet Carriers

Whether customers are looking for a way to tote pets along on errand runs or bring them on a cross-country voyage, manufacturers have developed the right carrier for the job.

Creative Control

The aquatics department offers plenty of opportunities to create eye-catching merchandising displays both in the dry goods and livestock sections.

New Product Passion

Retailers can take advantage of growing consumer interest in the latest innovations by promoting the debut of exciting new small animal products.

A HERO for Pet Stores

Terry Gao, president of Caitec Corporation, discusses how his company focuses on designing products that benefit not only pets and their caregivers, but also pet specialty retailers.

Go Wild

Retailers should keep in mind the animal lovers who are as passionate about the wild birds that visit their backyards as they are about their in-home pets.
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Independent Evolution

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