October 2017

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In this Issue

Why Home Delivery is No Longer Optional

There is no excuse for any pet retailer to not offer the convenience of home delivery for their customers.

A Way of Life

Driven by passion for a specific identity or set of values, several brands are proving their lifestyle-focused models can thrive in an industry growing ever more competitive.

Walking the Walk: An Interview with Michael Phelps

True lifestyle brands embody their identity not only within their own company, but in who they choose to work with to develop the business and spread the word about their mission and products.

Walking the Walk: An Interview with Natalia Martinez

True lifestyle brands embody their identity not only within their own company, but in who they choose to work with to develop the business and spread the word about their mission and products.

Walking the Walk: An Interview with Bryce LaDuc

True lifestyle brands embody their identity not only within their own company, but in who they choose to work with to develop the business and spread the word about their mission and products.

The Fanatic Lifestyle

Licensed products can open up a world of opportunities for pet retailers.

A Company Living Off Leash

Forward-thinking company Zuke’s has been focused on natural products for active dogs for more than two decades.

An Emphasis on Education

With a motto like “When you know better, you feed better,” it’s no surprise that The Natural Pet Enrichment Center prioritizes helping customers make healthy decisions for their pets.

Growing Your Gift Selection

With the holiday season around the corner, it’s time to start merchandising your store with products that are perfect for spreading yuletide cheer.

Ready to Ride

These carriers keep on-the-go pets comfortable and safe while reducing the stress of travel.

New Methods for Cleaning Up Messes

Manufacturers are finding innovative, safer and more effective solutions to the old problem of stains and odors left behind by pets.

The Power of Collaboration

The pet industry can be proud of how we worked together to provide much-needed help to the people and pets impacted by Hurricanes Harvey and Irma.

The Fromm Family Tradition

Bryan Nieman, brand director for Fromm Family Foods, discusses the company’s growth, as well as its commitment to its community and independent pet retailers.

The Elements of Effective Outreach

The ability to communicate with animal activists, government officials and the general public is vital to the continued success of everyone in the pet industry.

A Natural Progression

Joe Wallington discusses his new role as president of Jones Naturals, as well as the multi-brand strategy that the company is using to drive growth in the dog chews category.

Putting Independents First

Dan Schmitz, national sales manager for KLN Family Brands, discusses the company’s unsurpassed commitment to independent pet retailers.

The Freeze-Dried Advantage

As more dog owners embrace the benefits of freeze-dried products, the category is taking off, affording pet specialty retailers the opportunity to strengthen customer loyalty and profits.

Give It a Dry

Pet owners may not realize the value of quality at-home drying products, so retailers should seize the opportunity to offer both information and a good selection of towels and dryers.

Building a Better Dog Chew

Manufacturers are answering consumer demands for natural chews that are not only healthful, but also entertaining.

Satisfying Cat Treat Cravings

With growing attention on keeping cats happy and healthy, consumers are demanding high-quality treats that also sate the selective feline palate.

Outside the Cage

Whether a retailer caters to pet bird owners or not, failing to provide products for wild bird enthusiasts is a missed profit opportunity.

Hay for Play

While hay should be the main diet for herbivorous small pets, it can also provide enrichment for them and for other burrowing rodents.

Shell Game

Whether in giant form or one of the more moderate sizes, the amiable tortoise can be an enjoyable and rewarding pet.
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