Oxbow Animal Health Updates Critical Care Line



Oxbow Animal Health unveiled updates to its Critical Care line of nutritionally-complete assist-feeding formulas for herbivores and carnivores. 

All of Oxbow’s assist-feeding formulas, and its Professional Line recovery products, will now fall under the Critical Care line name. The update will help improve product line consistency while limiting the opportunity for marketplace confusion. Today’s Critical Care line consists of: Critical Care - Herbivore, Critical Care - Herbivore Fine Grind, and Critical Care - Carnivore. 

Other notable updates include a packaging redesign, the addition of a measuring scoop in packaging and formula enhancements to Critical Care - Herbivore and Critical Care - Herbivore Fine Grind. 

Along with a new name, Oxbow’s Critical Care products will feature a new look with improved information on the package. Key updates to on-pack information include flavor designators for Critical Care - Herbivore products. 

Oxbow’s nutrition experts are constantly reviewing product formulations, and as a part of this ongoing review, the company identified an opportunity to enhance the nutritional profile of its Critical Care - Herbivore and Critical Care - Herbivore Fine Grind products. The addition of key ingredients provides an improved nutritional profile via additional sources of beneficial amino acids, Omega 3 & 6 fatty acids, prebiotics, and an all-natural preservative for product quality and freshness. 

“For the past 20 years, veterinary professionals and pet parents worldwide have trusted Critical Care to support the recovery of small animals with poor nutritional status resulting from illness or surgery,” said Dr. Micah Kohles, Oxbow’s vice president of technical services & research. “The addition of key beneficial ingredients to Critical Care - Herbivore and Critical Care - Herbivore Fine Grind allows us to make these landmark products even more beneficial to veterinary professionals and pet parents in need of recovery support.”


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