Oxbow Introduces and Expands Small Animal Food Lines



Oxbow Animal Health introduced Enriched Life, a new line of natural chews, play centers, habitats and care items to meet the enrichment needs of small animals and expanded its Garden Select line.


Designed to support the instinctual behaviors of small pets, Enriched Life contains a wide range of natural items to help pet parents keep enrichment fun and stimulating while supporting natural instincts to play, chew, hide and explore.


“Small animals are intelligent and active by nature,” said Dr. Micah Kohles, Oxbow’s vice president of technical services and research. “Just like the right nutrition, daily opportunities for enrichment are essential to the health and happiness of these species. The Enriched Life line is designed to help pet parents support instinctual behaviors of their pets in safe, fun, and enriching ways every day.”


The natural chews are made with untreated wood, hay, natural fibers and vegetable-based dyes in innovative designs to support instinctual behaviors such as playing, chewing, exploring and hiding. The habitats are designed with behavior-inspired features and space to explore.


The anticipated launch date for Enriched Life is April 1, 2019.


Additionally, Oxbow added new young formulas and larger sizes to its Garden Select line of small animal foods.


The new young formulas include Young Rabbit, Young Guinea Pig, and Mouse & Young Rat. In addition, select Garden Select formulas will be available in larger and bulk sizes (8 lb., 20 lb., and 25 lb.). Garden Select combines wholesome, enriching ingredients with select garden favorites to deliver complete and balanced nutrition for small pets.


“For more than 30 years, Oxbow has led the way in delivering nutrition that meets the specific age and species needs of small pets,” said Melissa Ross, vice president of marketing. “That’s why we’re so excited to announce the addition of new young formulas for rabbits, guinea pigs and mice and young rats. In addition, adding a variety of larger sizes helps us meet the needs and demands of pet parents with multiple animal households. We are very excited to add value to a line that has fast become a favorite of pets everywhere.”


The Garden Select line, with full age and species selection, is made with unique, garden-inspired ingredients that have an herbal aroma and flavor, created with a variety of grass hays. The line features project non-GMO verified formulas.


The new Garden Select products will make their debut at the Global Pet Expo in Orlando, Fla. from March 20-22, 2019.


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