PAIKKA To Launch Worldwide This Fall



PAIKKA, a Finland-based premium pet brand, is launching worldwide this fall. 


The company creates human-grade pet products for every season and stage of a pet’s life, including bowls, beds, clothes and outdoor accessories.


"We will offer products that resonate with the most demanding pet owner,” said Tea Kainu, the company's CEO. “...Consumers understand the needs of their pets and look for the best quality that benefits those needs.”


PAIKKA’s team consists of Kainu, who has over 15 years of retail background in pet and fashion industries; Bee Backlund, brand manager, a dog sports enthusiast with over 10 years experience in product development and sales in the pet industry and holds a bachelor's degree in physiotherapy; and Sue Pregartner, CEO PAIKKA Inc., who has over 30 years of experience in building brands in Scandinavian design-focused companies.


"We will not cut corners, the smallest little details have been thought through and the use of the finest materials is a must,” said Kainu. 


PAIKKA products will be available in select retailers.


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