PIJAC Revived Educational Campaign


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The Pet Industry Joint Advisory Council (PIJAC), along with co-sponsors the U.S. Fish and Wildlife Service (USFWS) and the National Oceanic and Atmospheric Administration (NOAA) revived the Habitattitude educational campaign during the Reduce Risks from Invasive Species Coalition’s (RRISC) agency fair on Capitol Hill in Washington, D.C.

 

“Sometimes well-intentioned pet owners who can no longer care for their companions think the best thing to do is to release them ‘back to nature',” said Mike Bober, president and CEO of PIJAC. “With the renewed focus of Habitattitude, PIJAC, USFWS and NOAA are targeting and educating animal lovers earlier in their search for their perfect pets so they make wise choices before they bring them home, increasing the likelihood of a life-long relationship.”

 

Habitattitude, a non-regulatory collaboration between industry groups and government agencies, is designed to increase awareness of the risks posed by non-native species in the environment and to positively impact consumer attitudes and practices.

 

The educational campaign's website, Habitattitude.net, provides guidance for proper pet selection and care, along with sections on aquarium fish and water gardening. The section on reptiles and amphibians addresses the variety of species and basic considerations and requirements for habitat, diet and health concerns. The latest component focuses on animals and plants in classroom education, and caring for them outside the home environment, in response to concerns about the potential for classroom pets to be released at the end of a school year.

 

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