P.L.A.Y Collaborates on Toy Line


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Pet Lifestyle and You (P.L.A.Y.) announced its new collaboration with Biff the Dog, a character-based brand, to create the SPIKED! by P.L.A.Y. Collection.

 

Since Biff the Dog is known for sporting his signature plush spiked collar, his sub-brand pays tribute to this feature. Now pets of all sizes, ages and breeds can unleash their inner Biff with this array of spiked, eco-friendly plush products.

 

Available products include the Rainbow Bed and two plush toys, Biff Sr. and Biff Jr., which come with spikes and squeakers. Biff Sr. also features sliding hind limbs, designed for tugging. The line also includes a plush collar for dogs, coming in small, medium and large sizes.  

 

“P.L.A.Y. is very excited to partner with Biff the Dog, especially since his message of universal love and acceptance aligns with our belief in helping animals of all breeds and sizes,” said Will Chen, founder and managing director at P.L.A.Y. “By leveraging our experience and success in delivering high-quality and sustainable products to pet parents, we were able to bring this unique SPIKED! by P.L.A.Y. collection to market. We hope this is just the beginning of our adventure together, as we see a lot of creative opportunities to expand this line down the road.”

 

The SPIKED! by P.L.A.Y. line is available on the company's website and in local boutiques.

 

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