P.L.A.Y. Debuts New Line of Toys and Expands Current One



P.L.A.Y. (Pet Lifestyle and You) unveiled two new whimsical plush toy collections and expanded its Scout & About line of outdoor toys at Global Pet Expo.


Inspired by P.L.A.Y.’s office pup Willow, Willow’s Mythical Plush Toy Collection features Dragon, Gnome, Unicorn, Yeti and Jackalope. These fairy-tale companions entertain pets with endless squeaks, crinkles, crunches and giggles.


The company’s Back to School Plush Toy Collection includes a Calculator, Football, Artist Palette, Beakers, and Graduation Cap and Scroll. These toys have hidden crinkles, never-before-heard squeaks and glow in the dark features.


Both plush toy collections are eco-friendly and stuffed with P.L.A.Y.’s certified-safe PlanetFill material made from 100 percent post-consumer recycled plastic bottles. The toys are 100 percent washer and dryer friendly.


The company’s new Nova Stick is made from durable and buoyant NovaFlex material and has a crunchy core. The new Nova Ball cleans teeth as a dog chews, and is durable, lightweight and also made with the non-toxic NovaFlex material. It comes with an X-marks-the-spot opening where treats can be stuffed.


The Honeycomb Rope Toy is both a chew and fetch toy, with an interlocking pattern where treats can be hidden. With an easy-to-grip handle, the Tug Ball Rope Toy is perfect for pups of all ages and available in two sizes.


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