P.L.A.Y. to Debut New Cat Toy and Dog Bed Collections



P.L.A.Y. (Pet Lifestyle And You) will introduce its first-ever cat plush toy line, Feline Frenzy, and its new California Dreaming Memory Foam Bed Collection at SuperZoo.


The Feline Frenzy Toys available in eight whimsical sets. Each toy comes pre-stuffed with USDA Organic Catnip from Washington State in a resealable pouch for added enjoyment. In line with P.L.A.Y.’s other plush toy collections, all plush toys are 100 percent machine washable with catnip removed, feature eco-friendly stuffing and AZO-free dyes.



“After creating several award-winning plush toy collections for dogs, we decided it was time for our feline friends to partake in the fun,” said P.L.A.Y. sales coordinator Sarah Johnson. “So, we handpicked engaging shapes, enticing textures and added potent organic catnip to keep playtime fresh and exciting.”


This luxurious California Dreaming Memory Foam Bed Collection is ideal for larger or senior dogs who need extra support for their joints after a long day at the park or walk around town. Each bed has a 100 percent high-density memory foam center cushion covered with a soft, yet durable microfiber fabric. All beds are filled with the company’s eco-friendly PlanetFill stuffing made from recycled plastic bottles. In preparation for any unexpected accidents, the center cushion is protected by a water-resistant liner and the bed cover is machine washer and dryer friendly. The collection features three sizes to choose from: medium, large and extra-large.



“Our newest bedding line is a culmination of P.L.A.Y.’s many years of specialization in some of the most durable, comfortable pet beds that feature hip, modern designs available in the industry today,” said P.L.A.Y. sales manager Bill Parsons. “Dogs of all sizes, activity levels and ages will be snoozing in comfort and style while ‘California Dreaming’ the day away.”


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