Pet Business, Global Pet Expo Renew Partnership
Pet Business magazine has once again been named as the exclusive publishing partner for Global Pet Expo, the pet industry’s largest annual trade show.
Through the partnership, Pet Business will produce a variety of show-related publications in both print and digital format, including:
• Global Pet Expo Preview Guide—Sent to pre-registered buyers several weeks prior to the show, this easy-to-browse guide helps attendees formulate a plan to make the most of their time on the show floor.
• Global Pet Expo Directory—This comprehensive on-site directory features exhibitor listings, a detailed rundown of show highlights and special events, and a comprehensive guide to Global Pet Expo Academy educational seminars.
• Global Pet Expo Show Trade Show Floor Plan & City Guide—This easy, quick-reference guide features not only the show’s floor plan and exhibitor listings, but also a map of the city of Orlando that highlights helpful information about local hotels, restaurants and city attractions.
• Global Pet Expo Show Dailies—Published live at the show and distributed at the main entrance each morning, all three Show Daily issues feature the latest news and photos from the show floor, insightful articles, exclusive interviews with the industry’s top executives, details on the show’s special events and seminars, and information about Orlando’s many dining and recreational options.
To complement this winning lineup of exclusive Global Pet Expo print and digital publications, Pet Business will also provide live, up-to-the-minute coverage of the show through its industry-leading website, newsletter and social media feeds.
“We couldn’t be happier to continue what has been an excellent, long-standing partnership with Global Pet Expo, the premiere trade show in the pet industry,” said Mark Kalaygian, associate publisher and editor in chief of Pet Business. “We have served as the show’s official publisher since it was created in 2005; and before that, we worked with both show organizers—the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA)—on their independent trade shows. In all, it is a relationship that spans nearly 30 years.”
Pet Business magazine, the most trusted name in the pet industry, is devoted to educating pet industry professionals. Through its various outlets, including printed and digital publications, websites, e-newsletters and social media, Pet Business guides pet product retailers, business owners, decision makers, pet stylists, and their employees through the business side of the industry. Each publication delivers content that provides pet business owners and operators with vital information to help them increase their current and future financial success. For more information, visit petbusiness.com.
Global Pet Expo, the pet industry’s largest annual trade show, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2016 show featured 1,087 exhibitors, 3,218 booths and more than 3,000 new product launches. Additionally, 6,170 pet product buyers from around the world attended. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. The 2017 Show will take place March 22-24, 2017, in Orlando, Fla., at the Orange County Convention Center. For more information, visit globalpetexpo.org.