Pet Industry Contributes to Hurricane Relief Efforts



The Pet Leadership Council partnered with to coordinate distribution of donations, including crates, food, medical supplies and more.

PLC Partners with

In order to streamline relief efforts and ensure maximum assistance from the country’s pet care community to those most in need, the Pet Leadership Council has partnered with to provide aid to those impacted by both Hurricanes Harvey and Irma. After significant coordination of logistics and support from pet suppliers for those affected by Hurricane Harvey, this partnership will streamline the delivery of donations to shelters and rescues impacted by Irma in Florida, Georgia and South Carolina.

“While support from so many companies has been tremendous, we’re most helpful if we have allies on the ground and entrenched in the direct relief efforts,” said Bob Vetere, Pet Leadership Council chairman. “With our partnership with, we’re now able to have more accurate transport information and direction in connecting our medical supplies, food and other aid to those who can get it to all the shelters and areas where it is needed most.” has been and will continue to help the Pet Leadership Council and is managing the distribution of desperately needed items from PLC members, including food, crates, litter, hard goods and veterinary medical products, provided by almost two dozen major brands and retailers. In the first few days of response, they have either shipped, received in warehouses or have scheduled to arrive enough pet food for one million meals along with other critical supplies.

“We are thrilled with our partnership with the Pet Leadership Council,” said Liz Baker,’s executive director. “PLC members are a critical link in times of disaster, allowing us to get much-needed supplies out efficiently and quickly to help pets in need.”

More information on how companies and the general public can assist in the hurricane aid efforts is available at Lists of critical needs and shipping locations are updated daily, information on where to donate to aid-providing organizations and a map of locations for operating stores, shelters and hospitals is featured as well as services to locate lost pets, foster hurricane pets, find temporary housing for pets and more.


Lucy Pet Foundation Provides Medical Assistance to Shelter Pets

Lucy Pet Foundation (LPF)
chief veterinary officer Dr. Karen Halligan, founder Joey Herrick and registered veterinary technician Casey Jenkins deployed to Brazoria County, Texas to assist animals in need of immediate medical care as a result of Hurricane Harvey.

“The Lucy Pet Foundation will assist in the day-to-day treatment of shelter pets and help with the constant influx of animals in need of medical care for upper respiratory problems, skin infections and ringworm plus help manage the 300-plus animals being housed at the nearby fairgrounds,” said Dr. Halligan, who also assisted suffering animals during Hurricane Katrina and is the former director of veterinary services for spcaLA.

“It is just astonishing to see the number of pets who are lost, homeless or injured as a result of this devastating hurricane,” said Dr. Halligan. “It breaks your heart to see animals in pain and in shock. They are so vulnerable and afraid.”

LPF will also assist in preparing shelter animals to be transported to other states for adoption. In addition to medical aid, LPF will be donating Lucy Pet’s Formulas for Life Pet Food to shelter dogs and cats.


Manna Pro Donates Products, Matches Employee Donations

To help pet and horse owners cope with the devastation wrought by Hurricane Harvey, Manna Pro Products has sent approximately $150,000 worth of products to organizations in Houston. The company is also matching employee donations to the American Association of Equine Practitioners (AAEP)and several other organizations to support relief efforts.

“It’s hard to imagine all of the losses that people in Texas are facing, but it’s our hope that this support will ease some of the worries pet owners have about caring for their animals,” said John Howe, president, Manna Pro. “We’re grateful that the AAEP and other organizations are able to distribute our support to help those in need.”

Manna Pro has donated more than 20,000 items from its Nutri-Vet division of dog and cat products. Items include vitamins and probiotics; nursing, calming, and dental products; and shampoos. The company is also providing financial support to AAEP due to the difficulty of getting supplies from outside of the region to affected horses.

In addition to AAEP, Manna Pro is matching employee donations to the American Red Cross to provide needed resources such as shelter and meals to police and rescue teams. Employee donations to the Houston SPCA are also being matched in order to support its animal rescue and relief efforts.


Tuffy’s Establishes GoFundMe Page

Tuffy’s Pet Foods, makers of NutriSource, Pure Vita and Natural Planet pet foods, launched an initiative that will provide aid to pets and their owners affected by Hurricane Harvey. A GoFundMe page has been established for those who wish to pledge their support to the pets and pet owners who have been severely challenged by Hurricane Harvey.  The page is accessible at or via the NutriSource website at

“Like many of you, I have been following the reports and pictures detailing the devastation in the Gulf Coast area,” said Charlie Nelson, president of Tuffy’s. “I can share with you that we will be making a monetary donation to get the GoFundMe page off to a healthy start and will also make a pet food donation of at least 5,000 pet meals to assist pet owners and their pets that have been impacted or displaced due to Hurricane Harvey.”

Tuffy’s reached out to its vendors, distributors, retailers and other contacts in an effort to deliver further aid to those in need. “More than just a company value, it is the right thing to do—I ask that anyone who can help support the families, friends and neighbors hurt by this disaster reach out to lend any assistance they can,” said Nelson.



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