Pet Parade’s Mobile Plus Retail Marketing Program Launches



Good Boy Studios (GBS) revealed the Pet Parade Mobile Plus Marketing Program, a mobile online solution to drive new in-store customer traffic, has launched. 

Through this service, GBS adds to its omni-channel suite of digital marketing tools for its social media app, Pet Parade. The sharing and shopping platform engages millions of pet parents as they celebrate the love of their pets.

With the Pet Parade Platform, brand partners can sponsor pet focused lifestyle categories on Pet Parade and offer exclusive online discounts and savings to Pet Parade’s audience of millions of targeted pet owners. With the introduction of the Pet Parade Mobile Plus features, pet marketers can offer mobile coupons and rebates that are instantly redeemable at local specialty pet stores, regional chains, or national retailers like Petco and PetSmart.

The Pet Parade Mobile Plus Platform takes care of all the details, including targeted mobile coupon distribution, tracking redemption rates, and reimbursements made directly to the consumer or participating retail partners. In addition to driving new customers to visit their local, regional or national retailer, the Pet Parade Mobile Plus Platform enables real-time mobile feedback on their purchase and retail store experience.

“We’re extremely excited to offer this new marketing program for our brand partners to drive traffic to their retail partners which remains their number one priority and biggest sales channel,” said Viva Chu, CEO and co-founder of Good Boy Studios. 


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