Pet Parents Hires Content Writer


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Pet Parents hired Micka Virtudazo to lead the company's efforts in creating content that aids in the education of pet parents. Virtudazo, a writer, will help craft and distribute materials that educate and solve the problems fellow pet parents face every day.

 

 “This is a great opportunity for me, to be writing in line with something that I love,” said Virtudazo. “I am a pet parent myself with 13 American Bullies at home.”

 

"At Pet Parents we're heavily customer-centric," said Blake Anderson, founder/managing director of Pet Parents. "For us, that means fanatical customer service, continuous customer feedback collection, highly optimized and data-driven product development. It means truly having a grasp of the pulse of our categories and a deep understanding of the problems our customers face."

 

This investment on expanding the Pet Parents team is heavily focused on understanding the questions and concerns of pet parents, as well as enlightening them on how the company's products can help solve common issues. 

 

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