Pet Stores Prove Popularity on Small Business Saturday
This year’s Small Business Saturday showed that pet retailers stand out as one of the favorites for consumers shopping local. According to the 2017 Small Business Saturday 50-State Survey, released by the National Federation of Independent Business and American Express, pet stores and groomers were the most-visited type of small business, compared to the national average, in nine states. Utah, Colorado, Nebraska, Minnesota, Michigan, Vermont, New Hampshire, Maine and Hawaii all showed their love for independent pet retailers.
Pet stores stood out in popularity on Small Business Saturday in nine states.
Overall, the survey’s results indicated a strong start to the holiday shopping season for small businesses, with roughly four in 10 consumers reporting shopping or dining at a local business on Saturday. And while much of the media hype surrounding Black Friday revolves around the retail giants, shoppers showed their awareness of the importance of smaller independents, with 64 percent reporting that they shopped or dined locally with the specific goal of supporting their communities.
Additionally, 48 percent of respondents who participated in Small Business Saturday said they visited a local business they had never been to before, and 84 percent said the event makes them want to shop small all year. The growing popularity of the shop local movement shows that retailers have an opportunity during the holiday season to bring in shoppers who may never have considered their store before and form a positive first impression. By providing the best possible product selection and service during the shopping-intensive weeks ahead, pet specialty retailers can demonstrate the value they provide to their communities and secure new, loyal customers heading into 2018.