Pet Sustainability Coalition Welcomes New Companies For Accreditation
The Pet Sustainability Coalition’s (PSC) Positive Impact Accreditation Program is open to all pet companies dedicated to having a positive environmental and social impact in their communities.
To accreditate, companies must complete a third-party sustainability assessment (takes about one hour to complete) and show annual improvement. Once qualified, accredited brands receive retailer-facing and B2B marketing, communications and trade show benefits to help increase awareness around their environmental and social impact.
With the new 2020-2021 accreditation year starting on July 1, 2020, PSC has expanded program benefits to include virtual lunch and learns that bring together brands and retailers. Other benefits include new opportunities to get in front of PSC’s community of 6,000 retailers and the chance to tap into earned media opportunities with partner audiences.
Companies that have already accredited for this year include newcomers Vet Naturals and Because It’s Better, who join more than 50 pet industry sustainability pioneers like WellPet and Petcurean.
"Not only did the accreditation process help Petcurean benchmark and measure our impact, but the Positive Impact Program shared our sustainability achievements with an active retailer audience, showcasing our commitment to pets, people, and the planet," said Christine Mallier, community relations and sustainability manager of Petcurean.
If a company cannot make the July 1 deadline to be considered for the Top 20 accredited companies, it can still accreditate throughout the year. To begin the accreditation process, visit PSC’s website.