Pet Valu and U.S. War Dogs Association Holds 10th Annual Patriotic Pets Fundraiser
Pet Valu partnered with the U.S. War Dogs Association to have its annual Patriotic Pets fundraiser.
This year's fundraiser runs from July 1-31 and encourages Pet Valu customers to show their support for the nonprofit organization by purchasing a patriotic-themed or camouflage bandana for just $5 or donating any amount of their choosing, which is then displayed on paper paws in stores.
Proceeds from bandana sales and paper paw donations directly benefit the U.S. War Dogs Association, a nonprofit that honors wartime canines and educates the public about their service. Last year, customers helped raise $424,140 for the organization and over the past nine years, Pet Valu has raised nearly $3 million.
Donations directly help cover the costs of transporting veteran war dogs back to the U.S. after their service, finding homes for retired K9s, memorializing fallen four-legged soldiers, providing service dogs with state-of-the-art equipment to support them both overseas and back home, sending care packages to service dogs and their soldiers, facilitating a free prescription drug program for retired military K9s, TSA and Secret Service dogs, and providing funds for the Rainbow Bridge Assistance Program.
“It has been very rewarding to see the growth of this fundraiser, and as a result, the organization over the last 10 years,” said Ally Homa, senior marketing manager of Pet Valu. “We hope to be able to continue to support this organization through the generous donations from our customers for many years to come.”