PetGuard Adds to Marketing Team



PetGuard partnered with Kendra Williams, founder and principal of Innovate Marketing and Matrix Partners, Ltd., to help increase brand awareness and accelerate its growth as its chief marketing officer. 


“We found two extremely talented forces in the pet industry and we’re thrilled to welcome them to our team as an extension of PetGuard,” said Bill Shaner, managing partner and chief executive officer of PetGuard. “We’re confident that their expertise will help guide our brand to the next level.”


Williams brings over 20 years of experience in the traditional retail environment in all channels of trade, including grocery, mass, pet specialty, home centers and natural, and over 11 years focused on e-commerce and digital marketing to the position. Williams has experience in both food and hard goods, having worked with pet retailers and distributors including PetSmart, Petco, Central Garden and Pet, Animal Supply, Pet Food Express and 


Williams and Innovate Marketing will work closely with Matrix Partners to provide public relations services, social media support, influencer outreach and blog consultation to PetGuard. The Matrix team will create and identify editorial opportunities, product roundups and influencer partnerships that are relevant to PetGuard’s array of products, and manage the brand’s social media accounts. 


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