PetGuard Reveals Remodeled Website
Following the debut of a completely redesigned look to its packaging, PetGuard remodeled its website to make it more cohesive and engaging, with the same modern-day nostalgic look.
The first message pet parents see when they visit the new site is “helping you guard your pet’s health and happiness since 1979,” a statement that helps showcase the all-natural, holistic, pet health-focused heritage of the brand. As visitors scroll down, a mix of imagery and vintage graphics convey the essence and commitment of the company. The new site also provides a more user-friendly browsing experience, providing detailed product information, including ingredients, making it easier for visitors to find suitable diet and recipe for their particular dog or cat.
“We decided to update our website because we wanted to properly showcase our new packaging and introduce a new generation of pet parents to the naturally healthy benefits of PetGuard pet food,” said Bill Shaner, managing partner and PetGuard CEO. “With the brand celebrating its 40th anniversary this year, we felt the timing was right to update our website.”