PetGuard Reveals its New Look



PetGuard unveiled a fresh, new look to every item in its extensive line. 


The company’s new packaging has a modern-day nostalgic feel. The designs offer stronger brand presence and visuals than the previous look, with a clean, contemporary style intended to appeal to millennials, GenXers and baby boomers alike. Featuring real pets to help closely relate to the former packaging, PetGuard now has a cohesive look across all of its products. The logo has also been updated, complete with a new mission statement that reflects the brand’s guiding principles – “Your Pet Deserves the Best."


While the quality of its formulas remains the same, the company hopes the new designs will help enhance its sales appeal in the pet specialty market.


“This brand identity revitalization is actually bringing PetGuard closer to its original roots. Now we can be equally proud of both our trusted formulas and the product presentation,” said Bill Shaner, managing Partner and CEO of PetGuard. “...I think retailers and customers alike will appreciate the new color bands on our formulas that make it easy to both stock the shelves and to find the desired items. The new labels and packaging are clean, crisp, and will bring great shelf presence, along with a positive customer shopping experience.”


Since 1979, PetGuard has been successfully developing and marketing quality, natural pet products, including food, treats and supplements. 


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