PetSmart Launches New Doggie Day Camp Format



PetSmart has introduced a new format and curriculum for its Doggie Day Camp program. Created in partnership with The Dog Gurus, the big-box pet retailer's new structured play program format is called The Ultimate Experience.

"Over time, pet and pet parent needs have changed, and with that the need for a day camp offering that ensures pets are engaged throughout the day with a variety of activities that are fun for them but also excellent for their development," said Debbie Beisswanger, vice president of services at PetSmart. "That's why we've updated our popular Doggie Day Camp program to create The Ultimate Experience for the pets in our care."

The Ultimate Experience's activities and interactions are designed offer cognitive, physical and sensory enrichment that enhance pets' overall well being. The new program centers on a structured day of hourly enrichment meant to stimulate pets and provide the opportunity for store associates to build stronger, more positive relationships with canine campers through activities such as a variety of mentally stimulating games, story time, "yappy hour," fun tricks, rest and relaxation and bubble time.

"When deciding what kind of activities to incorporate into the Ultimate Doggie Day Camp Experience, we pursued activities in partnership with The Dog Gurus that were not only fun and engaging but would also provide social and mental stimulation, as well as maximize the benefits of off-leash play and provide our associates with a fun and engaging curriculum to deliver," said Beisswanger.

"Dogs typically need between 30 minutes to two hours of any physical activity each day, whether it's walking, running or chasing a toy," said Jordan Cassidy, DVM, PetSmart resident veterinarian. "Exercise doesn't need to happen all at once so pet parents are encouraged to split activities up throughout the day to avoid tiring out pets. Doggie Day Camp does just that by incorporating up to two hours of physical activity broken up into morning and afternoon sessions."

PetSmart has 218 Doggie Day Camp locations across the country that are open seven days a week in select locations and offer convenient hours so campers can enjoy an activity-filled day with safety-certified, pet-loving staff.

"The goal of Doggie Day Camp is not to deliver an exhausted pup at the end of the day due to hours of play, but rather a socialized, exercised and healthy dog enriched from a day filled with structured sessions that include mentally stimulating games, bonding activities, dog play and moments of rest and relaxation," Beisswanger said. "We're really excited about this new format and can't wait for pet parents to check it out."

On Saturday, Oct. 19, PetSmart will host in-store sneak peeks in all of its PetsHotel locations from 10:00 a.m. – 4:00 p.m. Customers are invited to watch live demos of The Ultimate Experience. The event will highlight the new program features, provide customers with a 50% off a Day of Play coupon for their next visit, educational flyers and free dog-friendly ice cream for pets while supplies last.


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