PetSmart Opens Pet Spa Concept Store


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PetSmart has opened a new concept store, the PetSmart Pet Spa, which is focused on the pet lifestyle experience and will test out various ideas for consideration within PetSmart's larger chain. Located in Oceanside, N.Y., the store features spa-inspired modern design, upscale grooming services, self-service dog wash and amenities like baked dog treats and a coffee bar.

The concept store places a heavy emphasis on pet services and has a modern design with approximately 7,400 square feet of space, a smaller footprint than PetSmart's average of 18,000 to 20,000 square feet. The addition of a self-service dog wash is a first for PetSmart stores. The store also offers a range of grooming services from academy-trained, certified stylists.

The Pet Spa's food collection includes a refrigerator/freezer section and is focused on pinnacle natural nutrition, including high-protein, grain-free, organic and raw diets. It also includes prescription pet food for a range of health needs. A high-end capsule collection of pet essentials such as collars, beds, leashes, toys and pet gifts complete the product assortment.

A coffee bar lounge area provides complimentary coffee and comfortable seating for pet parents. A pet hospital operated by PetSmart partner Banfield is adjacent. 

“In order to innovate at retail, you have to try new concepts and that’s really what the PetSmart Pet Spa in Oceanside, New York, is all about,” said Eran Cohen, chief customer experience officer, PetSmart. “Like any spa, our Pet Spa store is intended to provide the amenities and comforts to enhance one’s lifestyle, but this time with your pet. This first-of-its-kind PetSmart store allows pet parents to bond with their dog using our unique self-service dog wash or hang out in the comfort of the coffee bar, while pets are being groomed by our talented associates.  We are eager to see consumer reaction to the Pet Spa concept, learn from our Oceanside customers and apply that learning going forward.”

 

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