PetSmart to Carry Rachael Ray Nutrish Food
PetSmart and Ainsworth Pet Nutrition, manufacturer of the Rachael Ray Nutrish line of food and treats for pets, announced the launch of Nutrish at PetSmart.com and all of PetSmart’s 1,450-plus stores across the U.S. and Puerto Rico. PetSmart expects to offer the widest selection of the Rachael Ray Nutrish products among brick and mortar retailers by mid-year.
“Before we launched Nutrish 10 years ago, consumers were hard-pressed to find a super premium brand of pet food that was convenient, affordable, healthy and enjoyable for their pets,” said Steve Joyce, vice president of marketing for Ainsworth Pet Nutrition. “We’re excited to partner with PetSmart to make Nutrish even more accessible to pet parents throughout its more than 1,450 store locations across the country.”
Joyce went on to explain that a portion of proceeds from each sale of Nutrish is donated to The Rachael Ray Foundation, which helps animals in need. Through Dec. 31, 2017, more than $23.5 million has been donated to animal charities and other organizations that help animals.
“What we find most rewarding about this partnership is that by making Nutrish more accessible to pet parents, we’ll be able to help even more animals in need – a cause that is close to our hearts and at the center of everything we do,” Joyce said.
The assortment recently arrived at PetSmart stores and can be found in the front, center aisle upon entering stores. The line includes about 70 products across dog and cat food in dry and wet formulas, as well as dog treats. The varieties in the PetSmart offering include Rachael Ray Nutrish PEAK Ultra Premium Food for dogs featuring nutrient-dense recipes to satisfy dogs' instinctual cravings; Zero Grain Recipes for dogs and cats, which feature real meat as the first ingredient and never contain grains, glutens, corn, wheat, soy or fillers; and the brand’s full line of real meat treats for dogs, including flavors like Turkey Bacon, Sausage Bites and Meatball Morsels.
“We are thrilled to be the selected pet specialty retail partner to help expand this popular pet food brand,” said Joshua Kanter, Petsmart’s executive vice president of marketing and customer experience. “We are focused on serving pet parents and helping pets in need, and new partners like Ainsworth and its Rachael Ray Nutrish brand help us to deliver the widest assortment of high-quality products to our customers – including products that give back.”